Fellow of the Chartered Institute of Marketing (FCIM) specializing in UK consumer behavior and brand strategy. She advises retail brands on navigating inflation, shrinkflation, and shifting British shopping habits.
Sophie Bennett brings two decades of experience leading marketing divisions for major UK high street retailers and FMCG brands. She holds a deep understanding of the unique cynicism and humor required to engage British audiences, advising on everything from localizing global campaigns to avoiding "tone-deaf" advertising mistakes. Her writing addresses the immediate challenges of the current economic climate, such as pricing strategies that avoid CMA investigations, the rise of private label goods among the middle class, and the delicate balance of brand loyalty versus price hikes. Sophie empowers CMOs to use social listening tools to detect micro-trends in London versus the regions.